<title> tag is used by search engines as the clickable headline in results, by browsers as the tab label, and by LLMs as the primary topic identifier. Keep it between 50–65 characters with your main keyword near the start. Every page must have a unique, descriptive title.rel="canonical" tag tells search engines and AI crawlers which URL is the "official" version of this page. Essential for sites where the same content is accessible at multiple URLs. www vs non-www, HTTP vs HTTPS, URL parameters, paginated versions. Use a self-referencing canonical on every page.og:) were developed by Facebook and are now used by virtually every platform that generates link previews - LinkedIn, Slack, WhatsApp, Discord, iMessage. The og:image is the most impactful - use a 1200×630px image for best results across all platforms.summary_large_image card type shows a large image preview and is recommended for most content pages. If your Twitter Card tags are missing, Twitter falls back to your Open Graph tags automatically.lang attribute on the <html> element tells browsers, screen readers, and AI systems what language your content is in. This is particularly important for non-English content. Without it, AI systems may misclassify your language and apply the wrong processing model.Run a free LLM visibility analysis. The Analyzer checks your title, description, canonical, Open Graph and lang attribute as part of the Structural Integrity pillar.