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Scoring Pillars
Structural Integrity AI Extractability Content Clarity Authority & Trust
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Basic SEO
0 / 65
0 / 160
Comma separated. Not used by Google but may be read by other systems.
Open Graph
Controls how your page appears when shared on LinkedIn, Facebook and most platforms. Leave blank to inherit from Basic SEO fields.
Twitter / X Card
Controls appearance on Twitter/X. Falls back to Open Graph if left blank.
Favicon
Enter the URLs of your favicon files. All sizes are optional but recommended for full browser and device coverage.
Preview
Google Search Result
https://example.com/page
Your page title
Your meta description will appear here. Keep it between 120 and 160 characters for best results.
LinkedIn / Facebook Share
og:image preview
example.com
Your page title
Your meta description will appear here.
Generated code

  

Why meta tags are the foundation of every page

They define how search engines see your page
The title tag and meta description are the first things Google reads. They determine what appears in search results and a well-written title with the right length directly affects your click-through rate.
They tell AI systems what your page is about
LLMs processing your page use the title, meta description, canonical URL, lang attribute and Open Graph tags as primary identity signals before reading a single word of your content. Missing or poor meta tags directly reduce your LLM Visibility Score.
They control how your content looks when shared
Every time someone shares your page on LinkedIn, Twitter, WhatsApp or Slack, Open Graph and Twitter Card tags determine what image, title and description appear. Without them, platforms generate unpredictable previews from your page content.
They establish page identity and authority
The canonical URL prevents duplicate content issues. The lang attribute helps AI systems apply the correct language model. The robots tag controls indexing. Together, these signals tell every automated system exactly how to treat your page.

What each meta tag does

01
Title tag - the most important tag on your page
The <title> tag is used by search engines as the clickable headline in results, by browsers as the tab label, and by LLMs as the primary topic identifier. Keep it between 50–65 characters with your main keyword near the start. Every page must have a unique, descriptive title.
02
Meta description - your 160-character pitch
The meta description appears below your title in search results. It doesn't directly affect rankings but strongly influences click-through rates. For LLMs, it provides a concise, author-intended summary of the page's purpose. Aim for 120–160 characters, specific, benefit-focused, and accurate.
03
Canonical URL - preventing duplicate content
The rel="canonical" tag tells search engines and AI crawlers which URL is the "official" version of this page. Essential for sites where the same content is accessible at multiple URLs. www vs non-www, HTTP vs HTTPS, URL parameters, paginated versions. Use a self-referencing canonical on every page.
04
Open Graph - controlling social share appearance
Open Graph tags (og:) were developed by Facebook and are now used by virtually every platform that generates link previews - LinkedIn, Slack, WhatsApp, Discord, iMessage. The og:image is the most impactful - use a 1200×630px image for best results across all platforms.
05
Twitter Card - X-specific sharing
Twitter Card tags override Open Graph specifically for Twitter/X. The summary_large_image card type shows a large image preview and is recommended for most content pages. If your Twitter Card tags are missing, Twitter falls back to your Open Graph tags automatically.
06
Lang attribute - language identification
The lang attribute on the <html> element tells browsers, screen readers, and AI systems what language your content is in. This is particularly important for non-English content. Without it, AI systems may misclassify your language and apply the wrong processing model.
07
Favicon - browser and device identity
Favicons appear in browser tabs, bookmarks, search results, and on home screens when users save your site. The minimum set is 16×16 and 32×32 for desktop browsers, 180×180 for Apple devices, and 192×192 for Android. Use PNG format for transparency support.

Check how your meta tags
score on AI visibility

Run a free LLM visibility analysis. The Analyzer checks your title, description, canonical, Open Graph and lang attribute as part of the Structural Integrity pillar.

Run a free analysis ↗

Common questions

Are meta keywords still important for SEO?
No. Google has ignored the meta keywords tag since 2009. However, some smaller search engines and AI systems may still read them. They cause no harm and take seconds to add, so including a few relevant terms is a low-effort optional addition.
What is the ideal length for a meta title?
Between 50 and 65 characters. Titles shorter than 30 characters miss keyword opportunities. Titles longer than 65 characters are truncated in Google results and may be misread by AI systems.
What is the difference between Open Graph and Twitter Card tags?
Open Graph tags control how your page appears when shared on Facebook, LinkedIn, and most other platforms. Twitter Card tags control appearance specifically on Twitter/X. If Twitter Card tags are missing, Twitter falls back to Open Graph tags.
Do meta tags affect LLM visibility?
Yes. The title tag, meta description, canonical URL, Open Graph tags, and lang attribute are all checked by the hey-eye LLM Visibility Analyzer as part of the Structural Integrity pillar - which accounts for 30% of your total score.
What favicon sizes do I need?
The minimum recommended set is: 16×16 and 32×32 for browser tabs, 180×180 for Apple devices, and 192×192 for Android home screens. For best coverage, also include a 512×512 version for high-resolution displays.
Should every page have the same meta tags?
Every page should have the same types of meta tags, but with unique values. Using the same title and description across multiple pages is a duplicate content signal that confuses both search engines and AI systems about which page is the authoritative source for a given topic.