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What is a Definitional Pattern?

A definitional pattern is a phrase such as "What is X" or "How to X" that explicitly signals a page contains a definition or a procedure.

Published

Definition

A definitional pattern is a phrase that explicitly signals definitional or instructional intent — “What is X”, “How to X”, and their equivalents in other languages.

It is a small thing that does disproportionate work, because it matches the shape of the question a user actually asks.

Why It Matters for AI Visibility

Most questions put to an assistant are definitional or procedural. A passage that opens with the same construction as the question is a near-literal match for it, before any semantic similarity is computed. That is why glossary entries and step-by-step guides get cited far more often than their length would predict.

The pattern also forces good structure on the writer. It is difficult to write “What is X?” as a heading and then not answer it in the next sentence.

Example

hey-eye scores six patterns and awards +3 points each, up to +9:

EnglishGreek
What isΤι είναι
How toΠώς να
—Οδηγός
—Βήματα

A page containing “What is LLM visibility?” and “How to improve your score” earns +6.