AI Visibility Insights
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Is AI Visibility a Real Concept or Just Marketing Noise?
A skeptical look at the category, including the part where our own citation data turned out to be a reporting artifact. What survives scrutiny and what does not.
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How to Build a robots.txt File (With AI Crawler Rules)
The syntax, the rules that decide which directive wins, and working templates for common site types. Includes the AI crawler section most guides still leave out.
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Semantic HTML Headings for RAG Systems
RAG pipelines split your page into chunks before anything is retrieved. Heading tags decide where those splits land and what context each chunk carries with it.
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How LLMs Use Author Signals to Decide What to Cite
A model cannot attribute content to nobody. Author signals are how it decides whether your page is a source worth naming, and most sites give it almost nothing to work with.
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