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Website Visibility Audit: What It Checks and Why It Matters
A website visibility audit reveals how search engines and AI systems see your site. Here's what gets checked, what the results mean, and how to act on them.
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1,100 AI Citations, 4 Search Impressions: What We Learned
Our Bing Webmaster Tools data revealed a massive gap between traditional search visibility and AI citations. Here's what it means and why it matters for your site.
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How Do AI Agents Read Product Schemas?
Shopping agents don't browse your product page like a human. They read your schema markup. Here's how they parse it, what they need, and what happens when it's missing.
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llms.txt vs robots.txt: What's the Difference and Do You Need Both?
robots.txt tells bots what they can access. llms.txt tells them what's worth accessing. They solve different problems, and your site probably needs both.
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How to Optimize Your Site for OAI-SearchBot
OAI-SearchBot is the crawler that decides whether your content appears in ChatGPT Search. Here's exactly how it works and how to make sure your site is ready.
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How Google Lighthouse Checks for llms.txt
Google added llms.txt to Lighthouse under a new 'Agentic browsing' audit category. Here's exactly what the audit checks, how scoring works, and what to do about it.
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