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Website Visibility Audit: What It Checks and Why It Matters
A website visibility audit reveals how search engines and AI systems see your site. Here's what gets checked, what the results mean, and how to act on them.
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1,100 AI Citations, 4 Search Impressions: What We Learned
Our Bing data showed a large gap between traditional search visibility and AI citations. What it means, and what we later got wrong about it.
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How Do AI Agents Read Product Schemas?
Shopping agents do not browse your product page, they read your schema. How they parse it, what they need, and what happens when it is missing.
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llms.txt vs robots.txt: What's the Difference and Do You Need Both?
robots.txt tells bots what they can access. llms.txt tells them what's worth accessing. They solve different problems, and your site probably needs both.
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How to Optimize Your Site for OAI-SearchBot
OAI-SearchBot is the crawler that decides whether your content appears in ChatGPT Search. Here's exactly how it works and how to make sure your site is ready.
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How Google Lighthouse Checks for llms.txt
Google added llms.txt to Lighthouse under a new Agentic browsing category. What the audit checks, how it scores, and what to do to pass it.
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